I have had the opportunity to exercise copywriting and newsletter copies in various areas of my professional career. Most recently, during my time at Sociable Cider, I gathered content and prepped copy for the weekly newsletter that is dispersed to over 4,000 subscribers.

Through crafting engaging newsletters for newsletter subscribers, I was able to highlight upcoming events and promotions in a unique, personalized way for various lists of subscribers.

I also created internal presentations and briefs to keep staff informed about organizational changes and product updates, ensuring everyone was well-prepared for events. My approach involves blending creativity with clear communication, tailoring each piece to reflect the personality of the newsletter’s purpose. I keep up to date on useful marketing strategies and copy tactics to keep readers engaged and encourage an open rate greater than 50%. During my time as the interim marketing manager, I increased newsletter open rate 25%.

One of my most memorable newsletter campaigns was the SACA toy drive. In the winter of 2023, I organized a toy drive to benefit the Southern Anoka Community Assistance organization. The toy drive was successful and we donated over 70 toys before the holidays.

This newsletter and brief authoring experience honed my ability to adapt my writing for diverse audiences and emphasized the importance of timely and relevant messaging in effective communication.